Dodi Monahan
Brand & Integrated Marketing
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Sapporo Pure
Positioning Strategy / Integrated Campaign / Video / Social and Influencer Campaign / Website Design / Retail Experiential Activations and POS / Media Strategy including A/B testing
The ask:
Sapporo, Japan’s #1 selling Asian beer brand in the U.S., needed to increase awareness and sales of its light beer, Sapporo Pure, in a saturated market of ultra-light beer.
The solution:
Our strategy was rooted in the health conscious and discerning customer mindset; you should not have to give up quality and taste to have a great light beer. We leveraged the brand halo of uncompromising quality to create the campaign “Unlike Any Other”, elevating the positioning of Sapporo Pure to stand out in the crowded marketplace of light beers, telegraphing the audience mindset of confident individuality without compromise.
Agency:
BreadnButter
