Dodi Monahan
Brand & Integrated Marketing
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Microsoft OneDrive
Brand Positioning Strategy / Media and Social Strategy / Brand Messaging / Video / Production / Monthly Editorial & Content Development
The ask:
Reposition Microsoft OneDrive to open the aperture to the consumer audience and build awareness.
The solution:
We created an evergreen brand platform centered around a unifying idea of cloud anxiety; did I save it? where did I save it? is it safe?!
Within this construct we were able to create a broad spectrum of rich content to capture awareness and engagement across both a B2B and B2C audiences. The campaign “Save Yourself” came to life in relatable and entertaining moments through evergreen social channels, including a series of high-fidelity videos that accommodated multiple media formats, from social reels to pre-roll to OTT. The “Save Yourself” campaign has achieved an engagement rate +27% above the benchmark.
Agency:
BreadnButter
