AWS Macie

The ask:
After AWS acquired Macie, an innovative data security software, they needed a new brand positioning strategy, brand identity and visual assets for GA launch.

The solution:
In a sea of data security software, with the competition rooted in a skull-and-cross-bones approach to locking your data and IP not just from the outside threats but as a result building walls and barriers inside, making every-day life severely limiting for internal teams. Macie stood out from the rest combining the best of both worlds; the strongest data security protection while also enabling an environment where teams can access the right data to fuel innovation, collaboration, and productivity. We developed the Macie core brand positioning “Protect Your Next Big Idea” rooted in new brand values; intuitive, dynamic, brilliant, approachable, and confident. Next the brand identity and brand language brought to life in preparation for the launch of the product at an upcoming industry trade show.

Agency:
Tether